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In 2016, travelers spent almost $23 billion across North Carolina – an increase of 4.3% over 2015, and a record high.

Tourism employed more than 218,000 North Carolinians, up more than 3% and also a record high.

Tourism is North Carolina’s fourth-largest private employment sector, active in all 100 counties.

North Carolina’s travel and tourism industry contributed almost $5.6 billion to the state’s payroll.

Traveler spending in North Carolina generated $3.6 billion in state, federal, and local taxes:

  • $1.2 billion in state revenue
  • $1.7 billion in federal revenue
  • $692.8 million in local revenue

With almost 50 million visitors in 2016, North Carolina was America’s sixth-most-visited state, behind only California, Florida, Texas, New York, and Pennsylvania.