In 2016, travelers spent almost $23 billion across North Carolina – an increase of 4.3% over 2015, and a record high.
Tourism employed more than 218,000 North Carolinians, up more than 3% and also a record high.
Tourism is North Carolina’s fourth-largest private employment sector, active in all 100 counties.
North Carolina’s travel and tourism industry contributed almost $5.6 billion to the state’s payroll.
Traveler spending in North Carolina generated $3.6 billion in state, federal, and local taxes:
- $1.2 billion in state revenue
- $1.7 billion in federal revenue
- $692.8 million in local revenue
With almost 50 million visitors in 2016, North Carolina was America’s sixth-most-visited state, behind only California, Florida, Texas, New York, and Pennsylvania.